Why You Need To Take Video Marketing More Seriously
2015 is the year for Video Marketing!
Video is the fastest growing form of digital content today, and video marketing has revolutionized the way brands and users communicate with each other. Micro videos apps such as Vine and Instagram video have changed the digital advertising language and portfolio. Research shows that 46% of users take some action after viewing a video ad. An average user spends
3 Non-Food Brands that Will Make You Salivate With Their Content
Food is one of the biggest and most shared type of content. Actually 57% of Pinterest users interact with food-related content, it is the #1 category of content. Food just gets our most primitive instincts going and its no wonder we love to share articles about succulent dishes. But to get a piece of this pie (pun half intended), there is no need to be a food related company. Take a look at these companies
Advertising has been around for hundreds of years, and there are a ton of little quirks most people don't know about. Check out a few of them with this infograph
Connatix, the fastest growing native advertising platform for premium publishers, today announced the launch of its new platform, Connatix Programmatic Syndication, the first offering on the market to provide an end-to-end audience extension product for publishers. The solution gives publishers the ability to scale their programmatic video monetization by distributing content and programmatic demand
By David Kashak
David Kashak, founder and CEO of Connatix, lays out his predictions for native video in 2017, including solving the viewability issue, the death of in-banner video and the migration of ad budgets to mobile video
Autoplay video gained a great deal of traction in 2016. In retrospect, this was in large part due to Facebook and their introduction of autoplay video into news feeds.
PI Predictions: Advertisers Will Solve the Viewability Problem
By Monika Komar
As the new year begins, PerformanceIN continues its annual tradition of connecting with performance marketing experts to get their single biggest prediction for the industry in 2017.
In this piece, David Kashak, founder and CEO at Connatix, shares his views on the strategy that will solve the viewability issue.
If a video ad is played with sound below the fold, does it count?
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